Zo and — insight and analysis and words and storytelling and design and illustration and social impact and solutions and collaboration and compassion and creativity — Co
Hi, I’m Zoë
I work with organisations of all sizes and ideas at all stages, to make sure they get known and to help them grow.
I specialise in strategy, messaging, communication and production briefs.
I work on projects from pitch stage through to delivery, ensuring they are delivered on time, on budget and to the highest possible creative standard.
I believe that 21st century business has a responsibility to improve the lives of others and so focus on using collaboration, compassion and creativity to solve social and environmental challenges.
— Defining relevant support for the 21st century working world with Flux
— Defining key messages and audiences for digital ideas that improve the lives of others with Nesta
— Communicating women’s football to the masses with Hackney Laces
— Eliminating cling film with BeeBeeWraps
— Ensuring citizens are heard with Polar Insight
— Launching pensions for the self employed with Penfold
— Extending the lifecycle of office furniture with Reyooz
I analyse organisations and articulate a unique positioning for them to use to direct the whole business and refer to for all decision making.
This may include interviewing key stakeholders; reviewing existing materials materials; competitive analysis; defining and running surveys, focus groups and workshops.
I create intelligently crafted verbal identities which define how organisations are perceived in the world and allow them to stand out and succeed.
This may include naming, tone of voice, key descriptors, key messages and a how to use guideline document.
I prioritise, plan and create consistent and confident multi-channel communications, which deliver against an organisation’s business and brand goals to ensure loyalty and growth.
This may include audience identification; channel prioritisation; measurement methods; editorial planning; communication concepts.
I manage production of print, product, packaging design; spatial environments including exhibitions and installations; digital media including UX, web design and build; photography, filmmaking, animation and illustration.
This may include preparing budget proposals and timing plans; artist research; building and managing creative teams; overseeing the consistent execution of assets across multi-channels and regions.
Sectors and Industries
Arts, Design and Culture; Banking and Finance; Charities, Social Enterprise and Not-for-Profit; Eduction and Entertainment; Fashion and Beauty; Food and Drink; Hospitality and Leisure; Real Estate and Retail; Technology.
Ark Skincare, Art UK, AkzoNobel, ALDO, Angle Theatre, Argos, Berry Bros & Rudd, Bertazzoni, Blopboard, British Museum, Café Royal, Capco, DAPW, Do The Green Thing, D&AD, Ginza 6 Tokyo, GA, Grupo ASSA, Great Western Railway, Hackney Laces, Handel and Hendrix in London, Index Ventures, John Lewis, Landmark Hong Kong, Maggie’s, Matalan, Mix Radio, Moss Bros, Muse, Natura Cosmeticos, New Look, Olympic Legacy, Penfold, Pentagram, Red & Yellow, Reyooz, RSPB, Saks Fifth Avenue, Sons, Stars Foundation, State, Swarovski, Tandem, Tesco, Trinity Club, Umberto Giannini, Village, White & Case, With Grace, Witness & Amnesty, World Chess, WWF, You Tube, Zaprendo.
Employment and Education
Founder and Director, Zo and Co (2019 – present); Marketing and Communications, Chiddingstone Castle (2017 – 2018); Founder and Director, This Because (2011 – 2017); Associate Partner, Strategist, Producer, Pentagram (2011 – 2016).
MA Design and Fashion, Bath School of Art and Design (2009 – 2010); BA Hons History of Art, Bristol University (2006 – 2009).
Professional Membership and Development
Have some questions? Need a little more information?
I am always interested in hearing about opportunities to collaborate and very happy to share specific work examples, so please do get in touch.